the third generation
«I am still moved when I remember rushing to Rome in my car, at night, with a friend.
Valentino was expecting me at 9 a.m. in his fashion house. I couldn’t believe he had answered my phone call and made an appointment for the following day.
I was eighteen, I was shy and felt so awkward…
“Signorina… show me how you would apply a flower on a dress” asked the great Maestro.
No one in the fashion industry had thought about enhancing clothes with flowers.
He liked the idea. And so a collection that marked a decisive turn in the history of Pagliani & Brasseur was born. »
Anna Tosi
Anna’s gems
Anna started spending time in the family workshop since she was a small child and since then has never stopped being fascinated by this extraordinary art in which she continues to express her creativity.
In Verona’s ‘Suore Orsoline’ elementary school, she not only learnt embroidery, knitting, crochet and painting on canvas, but also became passionate about the art of working with straw baskets and loom techniques.
Having completed her studies, in 1982, she started helping her parents in the workshop, determined to give the family business new stimulus and more than ever resolute in promoting craftsmanship under the refined ‘Made in Italy’ banner.
Having retrieved from boxes the old samples of flowers for clothing and headdresses for brides, she selected the most interesting creations, studied fashion trends and new models which she then presented to big fashion houses such as Dolce & Gabbana, Dior, Gucci and Valentino.
